Client: Cancer Research UK

Venue: The Hurlingham Club and London Rowing Club, Putney Bridge

The Brief

First Network were delighted to deliver two fabulous events for Cancer Research UK and the 162nd Oxford vs Cambridge Boat Race, April 2016.

In an unprecedented move, key boat race sponsors BNY Mellon and Newton Investment Management had donated this year’s headline sponsorship to Cancer Research UK.

The boat race weekend kicked off with a glittering evening at London’s prestigious Hurlingham Club. More than 100 people turned out to support Cancer Research UK’s #TheGreatRow challenge; as part of a fundraising initiative which aims to raise vital funds for the charity’s life-saving research. The event brought together passionate fundraisers, including two celebrity teams, for a gruelling rowing challenge. The mixed teams of six competed to row a full 26.2 mile marathon distance in the fastest time. The race took place on indoor rowing machines overlooking the River Thames.

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The Solution

First Network supplied a large format high resolution indoor LED wall, which displayed fundraising messages and tracked the teams’ progress throughout the race.

At Sunday’s Boat Race itself, First Network were at the London Rowing Club, Putney Bridge – the starting point for all the races. We provided LED display and audio, with live feed from the BBC. Former BBC newsreader, Bill Turnbull and Olympic Gold Medal Winner, James Cracknell gave a live commentary and analysis throughout the day.

The race saw the Cambridge Mens’ Team claiming victory, putting an end to Oxford’s 3-year winning run. In the ladies’ race, though, Oxford were the clear winners.

A First Network team also ran a similar event at the Mortlake finish line.

Please visit cancerresearchuk.org/the-great-row to find out more about this fantastic initiative, and how your donation can help Cancer Research UK beat cancer sooner.

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