First Network were in Paris last week, delivering a Pharmaceutical Conference  and launch event for a breakthrough Cancer treatment on behalf of a Global Pharma Client.

The 2-day conference welcomed more than 250 delegates from all over Europe to the newly refurbished Regency Hyatt Etoile. The towering Etoile offers spectacular views over Paris and its most beautiful monuments, from the Eiffel Tower to the Arc de Triomphe.

First Network provided a 24m Curved LED Screen flanked by 9m of curved branded walls. This formed the backdrop for the main presentations and allowed full video content to be displayed in glorious high definition.

The LED wall was flanked by two 9 metre branded walls. The overall effect was of a 180 degree surround images and sound and was visually very striking.

A highlight of the event were the two keynote speakers.  Conductor and founder of the World’s first ParaorchestraCharles Hazlewood –  addressed the delegates with an inspiring talk accompanied by a seven-piece string ensemble. This was followed by the personal account of a cancer survivor who has undergone several failed cycles of chemotherapy and is now in remission following the new treatment.

We were very pleased with every aspect of the event and credit must be given to the whole team. Our clients had this to say:

“This was an exceptional launch event for an exceptional milestone in Cancer treatment. Congratulations on a very well thought out, executed and impactful launch meeting from beginning to end.”

“First Network nailed it!”